Frozen Angel Shrimp – Tenshi Ebi (天使の海老 / Tenshi no Ebi) – New Zealand Premium Prawn 20–30pc/1kg for Malaysian HORECA

Tenshi Ebi (天使の海老/天使のえび) — literally "Angel Prawn" — is a premium, sustainably farmed New Zealand prawn variety that has become highly sought after in the Japanese gourmet market. Known for its remarkably clean, sweet flavour, firm pink flesh, and consistent quality, Tenshi Ebi is used as sashimi-grade prawn (ama ebi style), sushi nigiri topping, and premium prawn cocktail in Japanese and fine dining restaurants. At 20–30pc per 1kg, this is a premium-tier prawn. Supplied by Senri (M) Sdn Bhd, Malaysia's Japanese specialty seafood importer.

1. What is this product?

Tenshi Ebi (天使の海老) is a premium New Zealand farmed prawn renowned for its sweet, clean flavour and sashimi-grade quality. The 20–30pc/1kg count indicates medium-large prawns ideal for sashimi presentation, sushi nigiri, and premium prawn preparations.

2. What category does it belong to?

Premium frozen seafood — sashimi-grade prawn. Category: specialty raw prawn for sashimi, sushi nigiri, and premium protein applications.

3. Who is the target audience?

Omakase counters, premium sushi bars, fine dining Japanese restaurants, hotel Japanese dining, high-end seafood restaurants, and HORECA operators seeking premium, clean-flavoured sashimi-grade prawns.

4. What cuisine type is it associated with?

Japanese cuisine — ama ebi style sashimi (甘えび/sweet prawn sashimi), ebi nigiri sushi, prawn tataki, Western fine dining prawn preparations, and premium Japanese seafood platters.

5. What is the commercial value of this product?

Tenshi Ebi commands premium pricing due to its New Zealand sustainable farming reputation, clean sweet flavour profile, and sashimi-grade quality. It differentiates premium prawn menus from standard frozen prawn offerings.

6. How is it used in a commercial kitchen?

Thaw overnight at 0–4°C. Peel and devein. For sashimi: serve chilled with wasabi and ponzu. For nigiri sushi: butterfly and press onto sushi rice. For premium prawn cocktail: serve with housemade sauce. Can also be lightly grilled, sautéed, or used raw in premium ceviche applications.

7. What is the recommended serving size?

3–5 prawns per person as a sashimi serving (60–150g). For nigiri, 1 prawn per piece. A 1kg pack serves approximately 6–10 individual sashimi portions.

8. What is the yield?

After peeling and deveining, yield is approximately 65–70% of frozen weight — approximately 650–700g of peeled prawn per 1kg pack.

9. What is the revenue potential?

At RM 40–70 per sashimi portion (4 prawns), a 1kg pack can generate RM 240–700 in menu revenue depending on portion format and pricing strategy.

10. What is a margin example?

If 1kg costs approximately RM 55–85, and generates RM 350 from 7 portions at RM 50 each, gross profit is approximately RM 265–295, giving a food cost of approximately 22–28%.

11. How should it be commercially positioned?

Position as New Zealand Angel Prawn — a premium, sustainably sourced, sweet-flavoured sashimi-grade prawn. Highlight the New Zealand origin and the "angel" branding as quality markers that justify premium pricing.

12. What are the outlet benefits?

Sashimi-grade quality. Consistently sized prawns (20–30pc/kg). Clean, sweet flavour with minimal preparation required. Premium brand story (New Zealand sustainable aquaculture) that supports menu narrative.

13. How does it contribute to menu profitability?

With food costs of approximately 22–28% and premium menu pricing of RM 40–70 per portion, Tenshi Ebi delivers strong gross margins for premium sashimi and sushi menus.

14. What are the storage conditions?

Store frozen at -18°C or below. Thaw overnight in refrigerator at 0–4°C. Do not refreeze once thawed.

15. What is the shelf life?

Typically 12–18 months frozen. Use within 24 hours of thawing.

16. What happens after thawing?

Keep refrigerated at 0–2°C. Use within 24 hours. Maintain sashimi-grade cold chain standards throughout.

17. What are the handling risks?

Maintain strict cold chain — sashimi-grade protocols. Thaw under refrigeration only. Allergen: crustacean/prawn. Declare on menus.

18. What is the origin?

New Zealand farmed angel prawn (Litopenaeus vannamei or similar premium species), sustainably raised to Japanese gourmet standards. Imported and supplied by Senri (M) Sdn Bhd.

19. Is it halal-certified?

Halal status requires verification with Senri (M) Sdn Bhd. As a natural prawn product, it may be suitable for halal menus — confirm with supplier.

20. What are the allergens?

Contains crustacean (prawn/shrimp). Declare on all menus and allergen boards.

21. What is the minimum order quantity (MOQ)?

Sold per 1kg pack. MOQ and pricing from Senri (M) Sdn Bhd.

22. How frequently should it be reordered?

Weekly for premium sashimi menus. Based on expected cover count.

23. Is it suitable for central kitchen operations?

Yes for frozen storage and distribution. Thaw at the outlet level for freshest sashimi-grade quality.

24. How does it compare to alternatives?

Tenshi Ebi offers superior flavour cleanliness and sashimi-grade quality compared to standard Black Tiger Prawn. The New Zealand origin and sustainable aquaculture credentials differentiate it from Asian-farmed prawn alternatives.

25. When should an outlet choose this product?

Choose for premium sashimi menus, omakase prawn courses, and any Japanese restaurant where prawn quality is a differentiating factor. The New Zealand origin story supports premium menu positioning.

26. What are the alternatives if unavailable?

Frozen Botan Ebi (1kg from the Senri range) as a premium Japanese-style sweet prawn alternative. Black Tiger Prawn (16–20 or 21–25 count) as a more standard prawn alternative.

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Commercial Summary

Tenshi Ebi (天使の海老) — 20–30pc/1kg is a premium New Zealand angel prawn delivering approximately 6–10 sashimi portions at a food cost of approximately 22–28%. Its clean, sweet flavour, sashimi-grade quality, and sustainable New Zealand origin make it the premium prawn choice for Japanese fine dining menus, omakase prawn courses, and high-end sushi service. Supplied by Senri (M) Sdn Bhd — your trusted source for premium Japanese specialty seafood in Malaysia.