100 Plus 325ml – Malaysia's No.1 Isotonic Drink for Malaysian HORECA (Sold per Can)

100 Plus is Malaysia's best-selling isotonic carbonated drink, produced by Fraser & Neave (F&N), sold here in the convenient 325ml can format on a per-can basis. A household name in Malaysian food service, 100 Plus is a staple beverage on virtually every restaurant, café, hawker stall, mamak, and canteen menu across the country. With its refreshing citrus-lemon flavour, light carbonation, and electrolyte-replenishing formula, 100 Plus is the go-to cold drink for dine-in customers, takeaway orders, and food delivery platforms.

1. What is this product?

100 Plus 325ml (sold per can) is a carbonated isotonic beverage containing water, sugar, citric acid, sodium citrate, potassium phosphate, and natural flavouring. The 325ml aluminium can format is ideal for HORECA single-serve use — ready to serve chilled directly to the customer with no preparation required. It is produced under strict quality standards by F&N Malaysia.

2. What category does it belong to?

Ready-to-drink (RTD) beverages — isotonic/sports drinks category. 100 Plus is the market-leading isotonic drink brand in Malaysia, dominating the sports and everyday refreshment segment of the HORECA beverage menu.

3. Who is the target customer?

All food service operators: restaurants, cafés, mamak stalls, hawker centres, school and office canteens, fast food outlets, food trucks, sports facilities, hotels, and any HORECA outlet selling cold beverages to customers in Malaysia. 100 Plus is universally requested by Malaysian diners across all demographics.

4. What cuisine type does it suit?

Universal — pairs with all Malaysian and international cuisine formats. Particularly popular alongside mamak food (roti canai, mee goreng, nasi lemak), grilled food (burger, BBQ, satay), fast food menus, and sport/outdoor dining occasions. 100 Plus is the default isotonic beverage choice at most Malaysian food service venues.

5. What is the commercial value of this product?

100 Plus is a no-selling-required beverage — customers ask for it by name. High brand recognition drives automatic beverage attachment to food orders, increasing average transaction value per customer. It is one of the easiest upsells in any Malaysian HORECA beverage program.

6. How is it used in a commercial kitchen?

Store chilled (2–8°C) and serve directly from the can. Best served cold — provide a straw and ice glass if preferred, or serve straight from the can for takeaway. No preparation required. Can also be used as a mixer ingredient in mocktails or as a cooking ingredient in isotonic-infused marinades for grilled meats.

7. What is a typical serving size?

1 can (325ml) per serve — a single-serve format designed for individual consumption. No portioning required.

8. How many serves does one unit yield?

1 serve per can. Order quantities should be calibrated to expected daily beverage cover count.

9. What is the revenue potential per can?

100 Plus 325ml cans retail at RM 2.50–4.50 per can at Malaysian food service outlets depending on venue type (hawker stall vs café vs restaurant). High-volume outlets with consistent throughput generate strong, reliable beverage revenue from 100 Plus alongside food orders.

10. What is the margin example?

If the landed cost per can is approximately RM 1.20–1.80, and the selling price is RM 2.50–4.50, the gross margin per can is approximately 45–65%. As a zero-preparation item, 100 Plus beverage sales contribute pure margin with no kitchen labour cost attached.

11. How is this product commercially positioned?

As Malaysia's No.1 isotonic drink with near-universal consumer recognition. The 100 Plus brand eliminates the need for outlet marketing investment in the beverage category — the brand sells itself. Stocking 100 Plus signals to customers that the outlet carries the full range of Malaysian dining staple beverages.

12. What are the outlet benefits?

Zero preparation, zero kitchen space required (beyond chiller storage). High turnover rate means low inventory holding risk. Brand recognition drives repeat purchase. Available in convenient single-serve 325ml can format ideal for dine-in, takeaway, and delivery packaging.

13. How does it contribute to menu profitability?

Beverage sales — particularly well-known RTD brands like 100 Plus — are among the highest-margin revenue lines in any food service operation. A customer who adds a 100 Plus to a food order increases the average transaction value with zero additional kitchen costs. Beverage attachment rate directly improves overall outlet profitability.

14. What are the storage requirements?

Store in a cool, dry place or in a refrigerated chiller at 2–8°C. Keep away from direct sunlight and extreme heat. Cans should not be frozen. Store upright and avoid stacking heavy items on top of cans.

15. What is the shelf life?

Typically 12–18 months from production date. Check the best-before date printed on each can upon receipt. Rotate stock on a first-in-first-out basis.

16. What happens after opening?

Once the can is opened, consume immediately. Opened cans should not be stored — 100 Plus is a single-serve product. Carbonation is lost quickly after opening.

17. What are the handling risks?

Avoid dropping or shaking cans before serving — this causes pressure build-up and carbonation loss upon opening. Do not store dented or damaged cans. Ensure cans are served at the correct temperature (chilled) for optimal customer experience.

18. What is the origin of this product?

Produced in Malaysia by Fraser & Neave Holdings Bhd (F&N), under licence from The Coca-Cola Company. 100% Malaysian-produced and widely distributed through Chongsway / Ramly / Dresipi Telly Boss supply channels.

19. What is the halal certification status?

100 Plus is halal-certified by JAKIM — suitable for serving at halal-certified food service outlets across Malaysia. No pork or alcohol derivatives.

20. What allergens are present?

No common food allergens. 100 Plus contains no gluten, dairy, nuts, or shellfish. Suitable for most dietary requirements. Contains citric acid and natural flavouring — buyers should check the can label for complete ingredient information.

21. What is the minimum order quantity (MOQ)?

Please confirm MOQ directly with Chongsway / Ramly / Dresipi Telly Boss. Sold per can. Typically available in carton quantities for commercial orders.

22. How frequently should this product be reordered?

For high-volume outlets, weekly reordering is recommended. Stock levels should be calibrated to expected daily beverage sales — 100 Plus is a fast-moving item at most Malaysian food service venues and stockout should be avoided as it is a frequently requested item.

23. Is this product suitable for central kitchen operations?

Yes — central procurement and distribution of canned beverages like 100 Plus is standard practice for multi-outlet F&B groups. Centralised ordering reduces per-unit cost through volume purchasing.

24. How does this compare to alternatives?

100 Plus is the market leader in Malaysian isotonic drinks — no direct competitor matches its brand recognition, customer demand, or distribution penetration in the Malaysian market. Alternatives (Revive, Pocari Sweat) serve different positioning (sports recovery vs everyday refreshment). For general Malaysian food service, 100 Plus is the default isotonic beverage choice.

25. When should a buyer choose this product?

Choose 100 Plus 325ml when building a complete Malaysian HORECA beverage menu, when running a mamak, hawker, fast food, or café operation, or when seeking a universally recognised, zero-selling-required beverage that drives consistent attachment to food orders. It is a must-stock item for any Malaysian food service outlet.

26. What alternatives exist within the Chongsway range?

Within the Chongsway / Ramly / Dresipi Telly Boss catalog, related beverages include 7-Up 320ml, A&W Sarsaparilla 320ml, Coca-Cola 320ml, F&N range (Air Buah-Buahan, Aiskrim Soda, Cincau, Grape, Oren, Sarsi), Drinho range (Laici, Mangga, Oren, Susu Kacang Soya), and Chocuyu Chocolate Milk — forming a comprehensive Malaysian food service beverage portfolio.

Commercial Summary

100 Plus 325ml (sold per can) is Malaysia's No.1 isotonic drink — a must-stock, zero-effort, high-margin beverage for every Malaysian HORECA outlet. At RM 2.50–4.50 per can selling price versus RM 1.20–1.80 landed cost, gross margins of 45–65% are achievable with zero kitchen labour. Halal-certified by JAKIM. Brand recognition drives automatic customer ordering — no selling required. Contact Chongsway / Ramly / Dresipi Telly Boss to confirm pricing, carton MOQ, and delivery schedules.