Adabi Kiub Pati Ikan Bilis 60g – Malaysian Anchovy Stock Cube for HORECA (Sold per Box)

Adabi Kiub Pati Ikan Bilis 60g is a JAKIM-certified Malaysian anchovy stock cube (kiub pati ikan bilis) by Adabi Consumer Industries, distributed by Chongsway / Ramly / Dresipi Telly Boss. Anchovy (ikan bilis) stock is a uniquely Malaysian flavour base — the foundation of nasi lemak sambal, mee sup, clear fish soups, and countless Malaysian dishes. This cube format provides instant, consistent ikan bilis stock flavour with zero preparation.

1. What is this product?

Adabi Kiub Pati Ikan Bilis is a compressed anchovy-flavoured stock cube delivering authentic Malaysian ikan bilis umami flavour. Dissolve in hot water for instant anchovy stock, or crumble directly into cooking for instant ikan bilis seasoning.

2. What category does it belong to?

Stock cubes — anchovy/fish flavour. A uniquely Malaysian flavour ingredient essential for nasi lemak, Malay soups, and anchovy-based dishes.

3. Who is the target customer?

Malaysian nasi lemak stalls, Malay cuisine restaurants, hawker stalls, canteens, hotel Malaysian cuisine outlets, and any HORECA operator preparing dishes requiring authentic ikan bilis stock flavour.

4. What cuisine type does it suit?

Nasi lemak gravy/sambal, mee soup, Malay clear soup (sup ikan bilis), noodle broths, bubur nasi (rice porridge with ikan bilis), and any Malaysian dish where ikan bilis is a traditional stock base.

5. What is the commercial value?

Instant ikan bilis flavour eliminates the need to boil fresh dried anchovies for stock — saving 20–30 minutes of preparation per batch. For nasi lemak operations, consistent ikan bilis stock is critical to signature sambal flavour.

6. How is it used?

Dissolve 1 cube in 500ml–1 litre hot water for ikan bilis stock. Or crumble directly into sambal, soups, or stir-fries during cooking for instant anchovy seasoning.

7. What is a typical serving size?

1 cube per 500ml–1 litre liquid — yielding 2–4 soup portions or flavouring for 4–6 nasi lemak portions.

8. How many serves does one box yield?

Approximately 12–48 flavoured servings per 60g box depending on cube count and application.

9. What is the revenue potential?

Cost per serve under RM 0.10 — negligible against nasi lemak dish prices of RM 3.50–8.

10. What is the margin example?

At RM 1.50–3.00 per box, cost per serve under RM 0.10 — food cost contribution under 3% of any dish price.

11. How is this product commercially positioned?

As Malaysia's trusted JAKIM-certified ikan bilis stock cube — providing authentic anchovy flavour depth without the preparation labour of fresh anchovy stock.

12. What are the outlet benefits?

Instant ikan bilis flavour. No anchovy boiling and straining required. Consistent flavour. Long shelf life. Compact storage.

13. How does it contribute to menu profitability?

Near-zero food cost contribution enables high-margin nasi lemak, mee soup, and anchovy-based dishes with significant flavour impact.

14. What are the storage requirements?

Cool, dry place. Keep sealed and moisture-free.

15. What is the shelf life?

12–24 months. Check best-before date on box.

16. What happens after opening?

Keep sealed. Use within 3–6 months for optimal flavour.

17. What are the handling risks?

High sodium content. Fish allergen — label dishes accordingly. Keep dry.

18. What is the origin of this product?

Malaysian-produced by Adabi Consumer Industries Sdn Bhd. Distributed by Chongsway / Ramly / Dresipi Telly Boss.

19. What is the halal certification status?

JAKIM halal-certified. Suitable for all halal food service operations.

20. What allergens are present?

Fish (anchovy/ikan bilis). May contain soy or other allergens. Declare fish allergen on relevant menu items.

21. What is the minimum order quantity (MOQ)?

Confirm with Chongsway / Ramly / Dresipi Telly Boss. Sold per 60g box.

22. How frequently should this product be reordered?

Weekly for nasi lemak or high-volume Malaysian cuisine operations. Monthly for moderate use.

23. Is this product suitable for central kitchen operations?

Yes — shelf-stable, consistent, ideal for central kitchen stock portioning.

24. How does this compare to alternatives?

Adabi Kiub Pati Ikan Bilis vs Adabi Kiub Pati Ayam: anchovy stock provides a distinctly Malaysian, seafood-based umami that chicken stock cannot replicate. For nasi lemak sambal, ikan bilis stock is irreplaceable.

25. When should a buyer choose this product?

Choose Adabi Kiub Pati Ikan Bilis whenever authentic Malaysian anchovy stock flavour is required — especially for nasi lemak, Malay soups, and anchovy-based seasoning applications.

26. What alternatives exist within the Chongsway range?

Related: Adabi Kiub Pati Ayam 60g (chicken stock), Adabi Perencah Sup 24g, Adabi Sup Bunjut 8g.

Commercial Summary

Adabi Kiub Pati Ikan Bilis 60g provides instant, JAKIM-certified Malaysian anchovy stock flavour at under RM 0.10 per serve — essential for nasi lemak, Malay soups, and anchovy-seasoned dishes. 12–48 serves per box. Contact Chongsway / Ramly / Dresipi Telly Boss for pricing and MOQ.