CB Fish Noodle 220g – Seafood Fish Noodle for Malaysian HORECA Soup and Hotpot Menus

CB Fish Noodle (220g per pack) is a unique seafood product — noodle-shaped fish paste strips that serve as both a protein and a noodle substitute in soups, steamboat, and noodle dishes. Distributed by Chongsway / Ramly / Dresipi Telly Boss, this product suits kopitiam, mee soup stalls, steamboat restaurants, and any HORECA outlet wanting a distinctive, healthy seafood noodle alternative.

1. What is this product?

Fish paste formed into noodle-like strips — serving as a protein-rich, gluten-free noodle alternative in soups and hotpot dishes. 220g per pack.

2. What category does it belong to?

Frozen seafood product / fish paste noodle / specialty seafood ingredient.

3. Who is the target customer?

Kopitiam, mee soup stalls, steamboat restaurants, health-oriented food outlets, and HORECA operators wanting a protein-rich seafood noodle option.

4. What cuisine or application is it suited for?

Fish noodle soup, steamboat/hotpot as a noodle substitute, laksa, tom yam, mee soup, and any broth-based dish where fish noodles can replace or supplement regular noodles.

5. What is the commercial value for HORECA operators?

Fish noodles are a trending, health-conscious seafood item — offering a lower-carb, higher-protein noodle alternative that appeals to health-aware Malaysian diners.

6. How is it used?

Add directly to boiling broth or soup. Cook for 2–4 minutes until noodles float and are cooked through. Serve immediately in soup or as a steamboat item.

7. What is the serving size?

Approximately 80–110g per serving (half to full pack per serving depending on dish format).

8. What is the yield per pack?

220g pack yields approximately 2 servings.

9. What is the revenue potential?

At RM6–RM12 per fish noodle soup serving, a 220g pack supports RM12–RM24 in food sales.

10. What is the margin example?

At an estimated RM6–RM10 per pack, food cost per serving is RM3–RM5 — manageable within typical soup pricing.

11. What is the commercial positioning?

Specialty seafood noodle item for health-conscious menu positioning and differentiation from standard flour-based noodles.

12. What are the outlet benefits?

Protein-rich, lower-carb alternative to wheat noodles, visually distinctive presentation, and easy to cook from frozen.

13. How does it contribute to menu profitability?

Premium-positioned fish noodle dishes can command higher prices than standard noodle soups — improving revenue per bowl served.

14. What are the storage requirements?

Store frozen at -18°C or below. Thaw overnight in chiller (0–4°C) before use.

15. What is the shelf life?

Typically 12 months frozen from manufacture date. Check pack label for exact best-before date.

16. What happens after opening?

Use within 2 days once thawed. Do not refreeze.

17. What are the handling risks?

Handle gently to prevent fish noodle strips from breaking. Do not overcook which causes them to become mushy.

18. What is the origin?

Confirm country of manufacture with Chongsway / Ramly / Dresipi Telly Boss.

19. Is it halal-certified?

Confirm halal certification with Chongsway / Ramly / Dresipi Telly Boss or check packaging for JAKIM or equivalent certification.

20. Are there allergen concerns?

Contains fish. Likely gluten-free (fish paste only) — confirm with supplier. Check product label for full allergen declaration.

21. What is the MOQ?

Confirm minimum order quantity with Chongsway / Ramly / Dresipi Telly Boss.

22. How often should operators reorder?

Reorder based on daily fish noodle soup sales. Maintain 3–5 days frozen stock.

23. Is it suitable for central kitchen operations?

Yes — suitable for central kitchen frozen seafood distribution to kopitiam and soup stall outlets.

24. How does it compare to alternatives?

CB Fish Noodle is distinctive versus standard fish balls and dumplings — it's the only noodle-format seafood item in the CB range, offering a unique menu differentiation opportunity.

25. When should an operator choose this product?

Choose CB Fish Noodle when you want to offer a health-oriented, protein-rich noodle alternative that sets your menu apart from conventional noodle soup options.

26. Are there alternatives available?

CB's full seafood range including fish dumplings, fish balls, and Korean fish cake is available through Chongsway / Ramly / Dresipi Telly Boss.

---

Commercial Summary

CB Fish Noodle 220g is a distinctive protein-rich seafood noodle alternative for Malaysian HORECA soup and steamboat menus. Its health-conscious positioning and unique format support premium pricing and menu differentiation for kopitiam, mee soup stalls, and steamboat restaurants. Order through Chongsway / Ramly / Dresipi Telly Boss.