Fried Shrimp – Ebi Fry (エビフライ) – Japanese Breaded Prawn 10 Pieces for Malaysian HORECA

Ebi Fry (エビフライ) is one of Japan's most iconic yoshoku dishes — a whole prawn coated in panko breadcrumbs and deep-fried to a golden, crispy finish. Unlike Western fried shrimp, Japanese Ebi Fry uses whole prawns stretched straight for an elongated, elegant presentation, with panko (パン粉) breadcrumbs that create a distinctively light, airy crispy crust. At 10 pieces per pack, this is ideal for HORECA operations requiring a premium Japanese fried prawn item. Supplied by Senri (M) Sdn Bhd, Malaysia's Japanese specialty food importer.

1. What is this product?

Ebi Fry (エビフライ) is a Japanese panko-breaded whole prawn, stretched and formed straight before frying to create a long, elegant golden prawn. This classic yoshoku dish is a staple of Japanese family restaurants (family resutoran/ファミリーレストラン), teishoku set meals, and bento boxes.

2. What category does it belong to?

Japanese yoshoku fried seafood — panko breaded prawn. Category: ready-to-fry Japanese prawn appetiser, set meal main, bento component.

3. Who is the target audience?

Japanese restaurants, Japanese family dining concepts, hotel Japanese dining, bento shops, school cafeterias, izakayas, and any HORECA operator featuring Japanese-style fried prawns on their menu.

4. What cuisine type is it associated with?

Japanese yoshoku (洋食) cuisine — fried seafood category. Ebi Fry is served as a teishoku main dish, bento staple, or set meal component. Also suitable as an appetiser or sharing snack in izakaya settings.

5. What is the commercial value of this product?

Ebi Fry is one of Japan's most consistently popular restaurant dishes. Its elongated straight presentation, panko crust, and clean prawn flavour create a premium experience that commands higher pricing than standard fried shrimp.

6. How is it used in a commercial kitchen?

Deep-fry from frozen at 170–180°C for approximately 3–4 minutes until golden and crispy. Drain and serve with tonkatsu sauce, Japanese tartar sauce (tartar sosu/タルタルソース), lemon wedge, and shredded cabbage. No thawing required.

7. What is the recommended serving size?

2–3 pieces per person as part of a set meal, or 3–5 pieces as a main appetiser. A 10-piece pack serves approximately 3–5 diners.

8. What is the yield?

10 pieces per pack — all fully cooked after frying. Serve immediately for best crispiness.

9. What is the revenue potential?

A 3-piece Ebi Fry set meal priced at RM 28–45 generates RM 93–150 from a 10-piece pack. Individual pieces in a premium izakaya format at RM 10–15 each generate RM 100–150 per pack.

10. What is a margin example?

If the pack costs approximately RM 30–45 and yields 3 set meal portions (3 pieces each) at RM 35 each (RM 105 total), gross profit is approximately RM 60–75, giving a food cost of approximately 29–43%.

11. How should it be commercially positioned?

Position as a classic Japanese Ebi Fry — the premium, elegant, straight-stretched Japanese fried prawn that differs from standard fried shrimp. Feature in Japanese set meal menus, teishoku combinations, and bento boxes as a signature protein.

12. What are the outlet benefits?

Fry from frozen in under 5 minutes. Distinctive straight elongated shape for premium plating. Consistent size and quality across all 10 pieces. Authentic Japanese yoshoku presentation that elevates the dining experience.

13. How does it contribute to menu profitability?

As a premium fried seafood item that commands higher pricing than standard fried shrimp, Ebi Fry contributes positively to per-cover revenue in set meal and à la carte formats. Its iconic status drives order frequency.

14. What are the storage conditions?

Store frozen at -18°C or below. Cook from frozen. Do not refreeze.

15. What is the shelf life?

Typically 12–18 months frozen. Check packaging for best-before date.

16. What happens after cooking?

Serve immediately after frying. Quality declines after 10–15 minutes. Fry to order for best results.

17. What are the handling risks?

Deep-fry safety protocols apply. Allergen: prawn/crustacean, wheat (panko), eggs (in coating), may contain soy. Declare on menus and allergen boards.

18. What is the origin?

Japanese-recipe Ebi Fry made with whole prawns and authentic Japanese panko, manufactured to Japanese standards. Imported and supplied by Senri (M) Sdn Bhd.

19. Is it halal-certified?

Halal status requires verification with Senri (M) Sdn Bhd. Buyers operating halal-certified outlets must confirm certification before use.

20. What are the allergens?

Contains prawn (crustacean), wheat, and eggs. May contain soy and milk. Declare on all menus and allergen boards.

21. What is the minimum order quantity (MOQ)?

Sold per 10-piece pack. MOQ and case pricing from Senri (M) Sdn Bhd.

22. How frequently should it be reordered?

Weekly for regular set meal or bento use. Maintain 2–3 packs in stock based on expected covers.

23. Is it suitable for central kitchen operations?

Yes — store frozen centrally, distribute to outlets for order frying.

24. How does it compare to alternatives?

Ebi Fry offers a premium straight-stretched Japanese presentation versus standard curved fried shrimp. The elongated form, panko crust, and authentic Japanese yoshoku context support higher menu pricing.

25. When should an outlet choose this product?

Choose for Japanese set meal menus, teishoku formats, bento operations, or any menu requiring a premium, authentic Japanese panko-breaded prawn presentation.

26. What are the alternatives if unavailable?

Black Tiger Prawn (raw, battered in-house) as a preparation alternative. Ebi Shunmai Isobeage for a different Japanese fried prawn format. Breaded Scallop for an alternative Japanese panko-fried seafood option.

---

Commercial Summary

Ebi Fry (エビフライ) — 10 Pieces is Japan's iconic panko-breaded fried prawn, delivering 3–5 servings per pack with a food cost of approximately 29–43% at standard Japanese restaurant pricing. Its straight-stretched elegant form, light panko crust, and authentic Japanese yoshoku character make it the go-to Japanese fried prawn for teishoku sets, bento boxes, and izakaya menus. No preparation required — simply deep-fry from frozen in under 5 minutes. Supplied by Senri (M) Sdn Bhd — your trusted source for authentic Japanese specialty frozen foods in Malaysia.